If you’re a WordPress user, you’re going to start hearing the term Google Core Web Vitals a lot in the coming months and years. Core Web Vitals are Google’s latest attempt to spearhead change on the Internet. They’re a set of performance and user experience metrics that will become an SEO ranking factor next year, so you shouldn’t just ignore them. In this post, we’ll introduce you to Google Core Web Vitals and why they matter for WordPress users.