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How TechCrunch Spent $1 Million Rebuilding Their Website (www.pootlepress.com)

About a month ago I recreated the TechCrunch website in 30 minutes in one of my rapid recreation videos on YouTube.

What I didn’t know at the time was that Tom Willmott, the CEO of Human Made, the company that actually built the TechCrunch website watched my video.

Tom tweeted to let me know the actual cost of the project was $1 million dollars and very graciously he and Adrian McShane (Director of Engineering) agreed to be interviewed about how a project can cost so much.

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